"One Line"

"Doria didn't articulate a specific strategy that would have ESPN steering the story, rather than simply reacting to it."

Writers for The Poynter Review Project (ESPN and The Poynter Institute have partnered for the Poynter Review Project, offering independent examination and analysis of ESPN's media outlets.)
wrote the curious line here.

Steering to me has fantastic meaning.

Without steering capabilities, every means of transportation
devolves into meandering chaos. Steering is what you do to
control those means.

I enjoy this strange dichotomy that exists in our society.
When the news media reports stories that a viewer, media gobbler
deem damaging or at least not in agreement with, the said
media can't be trusted.

At the same time, same viewership reference said media in
regards to "news" the deem equally as favorable.

The fickleness of the brainless is incredible.

One would imagine said media gobblers would deny this observation.

So back to steering.

What exactly is the responsibility of a media organization during the
progress of on going "news"?

Is it their responsibility to STEER the story... lead it to where they
want to go?

Or are they responsible to follow the leading of the story?
Certainly different than steering.

Steering? That scares me. That should scare all of us.